Built for human hesitation

We Build Calm Conversations That Capture Real Intent

People don't ignore you — they hesitate. We design conversational agents that reduce friction, answer questions, and turn uncertainty into action.

Hi! I'm here to help. What brings you to our site today?

I'm not sure what I need yet... just looking around.

That's completely fine. Feel free to ask anything — no pressure to commit.

Our Principles

No Pressure by Design

We build agents that help, not push. Every interaction is designed to reduce anxiety, not create it.

Clarity Before Commitment

People deserve answers before they're asked to commit. Our agents inform first, capture second.

Trust Is a Conversion System

Trust isn't a nice-to-have — it's the mechanism that turns hesitation into action. We design for it.

What We Actually Do

A clear, methodical process that gets your agent live without disrupting your business.

01

Audit Your Website

We analyze your current drop-off points, identify where hesitation happens, and map the questions visitors are likely asking.

02

Build Your Agent's Knowledge

We craft the knowledge base, tone rules, and conversation flows that match your brand voice and customer needs.

03

Install + Test + Optimize

We install your agent, run test conversations, fine-tune responses, and ensure everything works seamlessly with your site.

04

Ongoing Improvements Monthly

We review conversation data, identify new questions, and continuously improve your agent's effectiveness.

Why We Exist

We noticed most leads don't disappear because the offer is bad — they disappear because the moment feels too heavy.

Someone visits your site at 11pm. They have a question. They're curious but not committed. They see a contact form asking for their name, email, phone, and "How can we help you?"

And they think: "I'm not ready for that."

So they leave. Not because they weren't interested — but because the first step felt like a leap instead of a gentle nudge.

We built White Rabbit to catch moments of hesitation — and turn them into conversation, not pressure.

What Our Clients Say

JM

James M.

Professional Services

"We doubled consult requests without changing our site. The chat just made it easier for people to reach out."

SR

Sarah R.

Healthcare Practice

"People asked questions they would never put in a form. Sensitive stuff they needed answered before they'd call."

DK

David K.

Local Service Business

"Our inbox got fewer junk leads and more real ones. People who chatted first were actually ready to book."

LP

Lisa P.

Non-Profit Organization

"People reaching out for help felt more comfortable starting with chat. It lowered the barrier to ask."

MT

Michael T.

Financial Advisory

"The quality of leads improved dramatically. By the time someone booked a call, they already understood what we do."

Want your website to feel like a calm front door?

Let's talk about how a conversational agent can help your visitors take the first step — without pressure.

Get Started